Challenge Packaging
Challenge Packaging is a Corrugated Solutions Manufacturer in Sussex. Its comprehensive online store stocks packaging solutions for all packing needs.
Challenge Packaging approached us as an established business that wanted to work with us to increase brand awareness and drive leads/sales. We implemented a full-service marketing strategy to drive interest in their wide range of products, with a large focus on paid advertising.
Background Notes
- They had already established a Google Ads account and Meta ads previously with a different marketing agency and had received help from their in-house team.
- They weren't getting the results they had hoped for through PPC beforehand and were struggling to optimise without expert help.
- ROI was a big focus for them, and for every £1 spent, they wanted to receive £6 in return.
- They have a large client who regularly buys a great deal of products but sometimes clicks on an ad, which in turn skews results, and they were struggling to make the distinction.
Challenge Packaging approached us as an established business that wanted to work with us to increase brand awareness and drive leads/sales. We implemented a full-service marketing strategy to drive interest in their wide range of products, with a large focus on paid advertising.
Background Notes
- They had already established a Google Ads account and Meta ads previously with a different marketing agency and had received help from their in-house team.
- They weren't getting the results they had hoped for through PPC beforehand and were struggling to optimise without expert help.
- ROI was a big focus for them, and for every £1 spent, they wanted to receive £6 in return.
- They have a large client who regularly buys a great deal of products but sometimes clicks on an ad, which in turn skews results, and they were struggling to make the distinction.
PPC:
The first step we took was to gain access to their Google Ads and GA4 accounts so that we could see the status of their current ads and view their results. We took time to fully understand the brand’s current ads, as well as their goals and objectives, in terms of how we could help optimise and create more successful ones.
From here, we advised to pause several campaigns that weren’t receiving high levels of traffic so that we could focus our efforts on the campaigns that were driving revenue.
Optimising entails anything that will help to improve the ads, such as:
- Checking keyword status, pausing any low-performing ones, low quality, etc
- Adding new keywords from the search query report
- Checking ad quality to ensure ads perform at an excellent level
- Checking budgets
- Adding any new ad groups, etc
During this phase, we kept a very close eye on the performance of their current ads and campaigns, optimising them to ensure the client began to see the results that they wanted.
Statistics from the 6-month period before working with Creative Pod:
- Impressions = 563,998
- Clicks = 16,064
- CTR = 2.85%
- Avg. CPC = 0.63p
- Conversions = 376
- Cost = £10,145.78
- Revenue = £49,895.21
- ROI = 3.92
Statistics from the first 6-month period whilst working with Creative Pod:
- Impressions = 989,309
- Clicks = 22,661
- CTR = 2.29%
- Avg. CPC = 0.59p
- Conversions = 513
- Cost = £13,368.23
- Revenue = £241,025.61
- ROI = 17.03
Across the board, we saw the key metrics all improve. We reduced the average CPC whilst increasing conversions and, most importantly, revenue and ROI.
Other Paid Activity:
We also took over their Meta Ads (Facebook and Instagram), inheriting two previously set-up campaigns and creating three new ones.
We made sure to target all relevant audiences by creating custom campaigns, targeting locations, job titles/interests, and highlighting general information, suitable for all audiences. We devised all of the copy for the ads in line with their key messaging and the information available on their website and worked closely with our design team to create stand-out graphics to capture attention.
In Meta ads, we have seen the ROAS (Return On Ad Spend) increase by very large amounts, surpassing the figure of 6 that the client wanted to achieve, such as 45.17 in February. Before working with us, the ROAS stats were significantly lower, such as 6.66 in September. All statistics have increased largely since launching our new campaigns and improving the pre-existing ones, contributing to a higher conversion rate, ROAS, and revenue as desired.
The Results
Overall, Challenge Packaging has seen extraordinary results from its paid advertising campaigns after requesting our help with PPC. We continue to monitor, optimise, and give recommendations on how best to continue improving.
From Google Analytics, we can see the following:
- The average engagement time per session has increased by 22.61% from the preceding period before Creative Pod activity.
- Conversions have increased by 122.34%.
- Total revenue has increased by 27.65%.
If you are interested in outsourcing your PPC activity or would like to discuss your requirements further, please get in touch at hello@creativepod.net.
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